How Far-Right Meme to Protest Symbol: This Surprising Story of the Frog

This revolution may not be broadcast, though it may feature webbed feet and large eyes.

Additionally, it could include a unicorn's horn or a chicken's feathers.

As demonstrations against the government persist in American cities, participants are utilizing the spirit of a local block party. They've provided salsa lessons, distributed snacks, and ridden unicycles, as armed law enforcement watch.

Combining comedy and political action – a strategy social scientists refer to as "tactical frivolity" – isn't novel. However, it has emerged as a signature characteristic of US demonstrations in the current era, adopted by both left and right.

And one symbol has risen to become especially powerful – the frog. It originated when video footage of an encounter between a man in a frog suit and ICE agents in Portland, Oregon, went viral. And it has since spread to protests nationwide.

"There's a lot happening with that little inflatable frog," says a professor, a professor at UC Davis and an academic who studies creative activism.

From Pepe to Portland

It is difficult to talk about protests and frogs without mentioning Pepe, a cartoon character embraced by far-right groups during a political race.

Initially, when this image initially spread on the internet, it was used to signal certain emotions. Later, its use evolved to show support for a candidate, including one notable meme shared by that figure personally, depicting Pepe with a signature suit and hair.

The frog was also portrayed in digital spaces in offensive ways, as a hate group member. Participants traded "rare Pepes" and set up cryptocurrency in his name. His catchphrase, "that feels good", was deployed a coded signal.

Yet the character did not originate so controversial.

The artist behind it, artist Matt Furie, has been vocal about his distaste for its appropriation. His creation was meant as simply an apolitical figure in his series.

The frog debuted in comic strips in the mid-2000s – non-political and notable for a particular bathroom habit. In 'Feels Good Man', which follows Mr Furie's efforts to wrest back control of his work, he stated his drawing came from his life with friends and roommates.

As he started out, Mr Furie tried uploading his work to new websites, where the community began to copy, alter, and reinterpret the frog. When the meme proliferated into darker parts of online spaces, the creator attempted to distance himself from the frog, including ending its life in a comic strip.

But Pepe lived on.

"This demonstrates the lack of control over icons," says Prof Bogad. "They can change and shift and be reclaimed."

Previously, the association of this meme resulted in frogs were predominantly linked to the right. A transformation occurred on a day in October, when a viral moment between an activist wearing an inflatable frog costume and a federal agent in Portland, Oregon spread rapidly online.

This incident occurred shortly after an order to deploy military personnel to Portland, which was called "war-ravaged". Demonstrators began to congregate at a specific location, just outside of an ICE office.

Tensions were high and an agent deployed irritant at the individual, directing it into the opening of the costume.

The protester, Seth Todd, quipped, saying he had tasted "spicier tamales". Yet the footage went viral.

The costume was somewhat typical for Portland, famous for its eccentric vibe and left-wing protests that revel in the absurd – outdoor exercise, retro fitness classes, and nude cycling groups. A local saying is "Keep Portland Weird."

The costume became part of in subsequent court proceedings between the federal government and the city, which claimed the use of troops overstepped authority.

Although a judge decided that month that the administration had the right to deploy troops, one judge dissented, noting in her opinion demonstrators' "known tendency for wearing chicken suits when expressing opposition."

"Observers may be tempted the majority's ruling, which accepts the description of Portland as a battlefield, as merely absurd," Judge Susan Graber opined. "Yet the outcome has serious implications."

The action was stopped legally just a month later, and personnel have reportedly departed the area.

However, by that time, the frog was now a significant symbol of resistance for progressive movements.

This symbol was spotted nationwide at No Kings protests that fall. Amphibian costumes were present – along with other creatures – in San Diego and Atlanta and Boston. They were in rural communities and big international cities like Tokyo and London.

The inflatable suit was backordered on major websites, and saw its cost increase.

Mastering the Optics

What brings both frogs together – is the dynamic between the silly, innocent image and serious intent. Experts call this "tactical frivolity."

The tactic relies on what the professor terms a "disarming display" – usually humorous, it acts as a "disarming and charming" display that highlights your ideas without needing explicitly stating them. It's the goofy costume used, or the meme you share.

Mr Bogad is both an expert on this topic and someone who uses these tactics. He authored a book on the subject, and led seminars around the world.

"You could go back to historical periods – when people are dominated, absurd humor is used to express dissent a little bit and while maintaining plausible deniability."

The theory of this approach is multi-faceted, Mr Bogad says.

When protesters confront authority, a silly costume {takes control of|seizes|influences

Marco Bauer
Marco Bauer

Elara is a passionate interior designer and blogger, sharing her expertise on home styling and sustainable living.